What Taylor Swift Can Teach the Entrepreneur About Building an Effective Service

Composed by John Madrid, Managing Broker & & Moving Professional, RSIR

Last month my household and I were fortunate adequate to attend the Taylor Swift concert at Century Link Field in Seattle. The tickets were a holiday present we provided to our kids and we were thrilled to experience their first genuine show together. As we reached the location, the air was filled with rays of sunlight and an electrical buzz– and we understood it would be a memorable evening.While I certainly wouldn’t call myself a fan of Tay Tay/T-Swift/Swifty in the fanatic sense, I was surprised by the variety of tunes I knew offered my limited understanding of any popular song created because 1989 (coincidentally the year Taylor Swift was born and the title of her most popular album). As we were strolling back to our car, kids bouncing from the excitement of the program, I began to think of exactly what made an impression upon me and why it felt entirely various from much of the concerts I have actually been to because my first show, which, fun reality, was The Authorities’s Synchronicity Tour in 1983. As I put down my concrete thoughts following the event, I realized she has a lot to teach any company entrepreneur.Six Ways to Apply Taylor

Swift’s Techniques to Building a Better Service 1. Innovate or Die Taylor Swift has been in the spotlight for 2 years not just since she is a gifted vocalist, songwriter and performer, however since she isn’t scared to change and progress. The artist we understand now is a far cry from the teen that crooned nation tunes in the early 2000s. In the face of ever-evolving technology and shifting markets, the very same can be said for any company owner.2. The End-to-End Customer Experience Rather than just a concert, the arena changed into a total experience that made fans seem like they were a fundamental part of the program, efficiently moving the show experience from “come listen to my songs “to” concern my party and be my pal.”A welcome video greeted concertgoers as we entered the stadium and everyone enjoyed waving their hands around with the integrated wristbands set to the music. And from what I hear, VIP ticket holders were even sent by mail a boxed bundle prior to the occasion.3. Perfect and Protect Your Brand name Over the years, Taylor has established a relied on brand name that starts at her music and flows outside into a variety of items, offerings and experiences. She has carefully tailored her brand name to make sure that it continues to line up with her fans while also offering them with enjoyment about where she’s headed.4. Team Effort Makes the Dream Work Together, the choreographers, dancers, artists, opening acts, set designers, organisation managers and trip supervisors all pulled off a flawless

performance. Even the product salesmen got along. In the moment, I was reminded for a Disneyland-esque technique where everybody understands their job, does it to the finest of their capability and makes each guest feel special.In the age of Instagram and Snapchat, fans feel as though pop stars are as real as the buddies they see on a day-to-day basis. Though my kids feel like they know Taylor (and her cats Olivia and Meredith)she likewise does a lot to keep her life strange. And as each new album comes out, fans cannot wait to see what she does next.6. Honesty is Rewarded Swifty fans enjoy that she is open and sincere enough to inform them about the excellent and the bad through her tune lyrics. She isn’t really scared to open about relationships, breaks up and dispute both in her music and at her performances, which provides her fan base a connection to her authentic self.Unless I bring my kids

again in the future, this might have been my last Taylor Swift show, but it’s definitely something I recommend anybody attempt to go to if they have the opportunity. She is terrific at leaving her fans wanting more– and her fans advise her time and time once again to their pals due to the fact that of it. When you boil everything down, isn’t really that actually exactly what developing a successful company is all about? This post originally appeared on LinkedIn Pulse.

Spirit of the Entrepreneur: Winsupply

VALDOSTA — Being an entrepreneur isn’t always easy and everyone does it a little differently. Some open online stores, while others open brick-and-mortar storefronts.

Some go all in and invest their lives into a new venture, while others start a new business as something to do on the side. Regardless of the type, entrepreneurs help drive the local economy.

Stewart Young, owner of Winsupply, found his career while attending what was then Valdosta State College more than 30 years ago.

At the time, he was double majoring in history and political science and had his sights set on becoming a lawyer.

Young comes from a family with several lawyers and he felt it was a natural for him to become a lawyer as well; however, he quickly discovered he didn’t enjoy the course work needed to become a lawyer.

“I didn’t like it,” he said. “I decided even when I was in school that I didn’t like it. I’ve always preached to my kids to do something they enjoy doing.”

Young eventually needed a part-time job while finishing his degrees. Fortunately, one of his classmates knew of a job delivering plumbing equipment for a business.

So, while attending school, Young delivered product in the morning and took classes in the afternoon.

The part-time job became a full-time job, he said. Young did not finish his degrees, but said he has no regrets about his time in school.

For the next 15 years, Young worked his way through different positions in the plumbing industry from delivery to outside sales to purchasing.

When he first started in the industry, he hated the work.

“I almost quit the first day because I didn’t want to put pipes in racks and that sort of things, but I was also 20 years old,” he said.

It was when Young moved to outside sales that he found joy in his work.

After having worked most positions in the retail plumbing industry, Young decided to make the move to open his store in Valdosta in 1998.

“When I first opened — it was the very first day of December  in 1998 — I showed up and nobody else did,” he said. “It was very scary. I was wondering what in the world had I done. We’ve come a long way through the years, and it’s the best thing I’ve ever done.”

Since opening almost 20 years ago, Young has expanded his business a few times, but has never moved from his original location off of Bemiss Road.

While Winsupply often works with plumbers and contractors, the business has grown to include a showroom for residential customer projects including new homes, remodels and home expansions.

“Homeowners are much more involved in building their houses now,” he said.

The showroom includes a myriad of plumbing supplies including toilets, faucets, shower heads bathtubs, showers and more. The showroom also has running water for clients to test the faucets.

With almost 20 years experience, Young said he plans to continue to grow.

In the coming years, he plans to expand his showroom and the back end of the business. He also plans to go into heating, ventilation and air conditioning as well.

When Young was looking to open his own business, he waited a few years before taking the dive into entrepreneurship. His advice for potential business owners is if it is truly what they want to do then be willing to take a chance on themselves and make the move.

“It was in my heart to really want to do something and be my own boss and run my own company,” he said.

Winsupply, 2517, Suite H, Bemiss Road, is open 7 a.m.-5 p.m. Monday through Friday. For more information, call (229) 333-9700.

Jason Smith is a reporter at The Valdosta Daily Times. He can be contacted at 229-244-3400 ext.1257.



Business owner Cheree Toka defend the Aboriginal flag to fly on Harbour Bridge

by Sally Patten

Cheree Toka is enthusiastic, however not because grab-your-gaze-and-never-let-it-go sort of method. Her variation of enthusiasm is positive and optimistic, instead of dark and intense.The 27-year-old,

who is spearheading the campaign to fly the Aboriginal flag permanently on the Sydney Harbour Bridge is waiting on me when I get to Balla, a restaurant in the Star Gambling establishment Toka has fortunately chosen. Fortuitous because Balla is a five-minute walk from the workplaces of Fairfax, the publisher of AFR Weekend. Not that, as I later on find out, Toka has actually ever read The Australian Financial Review and I question I handled to transform her. For much better or worse, news is not really Toka’s thing.Nor is politics, although the flag definitely is.The Aboriginal flag flies on the Harbour Bridge for 15 days of

the year, for NAIDOC Week(which is this week), Reconciliation Week and Australia Day. Toka argues that keeping the cultural sign raised over among the world’s most famous bridges would celebrate Aboriginal heritage and culture, of which there is precious little check in downtown Sydney.< img src=https://www.afr.com/content/dam/images/h/1/2/m/k/l/image.imgtype.afrArticleInline.620x0.png/1531438566482.jpg alt =" Toka has actually gathered 90,000 signatures through a change.org petition."width=620 > Toka has collected 90,000 signatures through a change.org petition. Peter Braig The fearless Kamilaroi female established the project early in 2015 and in simply 18 months has produced a substantial amount of publicity. She has collected 90,000 signatures through a change.org petition and counts several state and federal political leaders among her

supporters, consisting of NSW state opposition leader Luke Foley, federal shadow minister for transport and facilities Anthony Albanese and Tanya Plibersek, deputy leader of the Federal Opposition.Foley, who approached her this year, is an essential supporter.”He sort of stated:’Look, Cheree, I truly support your cause. We wan na be a part of it. Should I make parliament next year, I will fly your flag.’So from that, we got him to kind of do press conference, “Toka recalls. She has met Foley two times, explaining him as

“real”and a”hero “, and was expected to participate in a

interview with him once again last weekend for the start of NAIDOC week, but she could not due to the fact that she was moving house. At this moment in the lunch I am struck by how down-to-earth Toka is, along with the adversities of running a grassroots project with little money or infrastructure.Speaking of lunch, it is time to order. One bottle of still water, grilled prawns for Toka, steak for me and a salad to share. A bread basket appears, however just I partake.Reduce the space< img src= https://www.afr.com/content/dam/images/h/0/w/s/6/r/image.imgtype.afrArticleInline.620x0.png/1519805071673.jpg alt="NSW state opposition leader Luke Foley is a fan of Toka's project.

“width=620 > NSW state opposition leader Luke Foley is a supporter of Toka’s campaign. AAP Not only is Toka running with little infrastructure around her, but she

lobbies only in her spare time

NSW state opposition leader Luke Foley is a supporter of Toka's campaign.
, while she is not running her own organisation. Having studied service administration at a TAFE college, Toka did

a traineeship with Commonwealth Bank of Australia and then invested five years working in the procurement section of the NSW Department of Education.There she became knowledgeable about the Aboriginal Procurement Policy (APP ), which intends for Aboriginal owned organisations to be awarded at least 3 percent of domestic contracts for goods and services issued by NSW federal government firms by 2021. Under the plan, federal government departments can acquire products and services valued approximately$250,000 from an Aboriginal-owned organisation after getting a single quote, provided that worth for loan and quality can be demonstrated.A friend recommended that Toka begin her own business, which would be 100 per cent Aboriginal owned, to offer facilities management services. A year ago, Toka did simply that and her business, Operations Services Group Indigenous, supplies services such as home upkeep, commercial cleaning and security services, generally to government clients.The relocation sounds opportunistic, however Toka is adamant her service is not of the”black cladding”range. In other words it is not an Aboriginal firm simply created to win tenders under the APP. “Amnesty International backed me up from the first day,” Toka states. Peter Braig “We have a reconciliation action plan.

"Amnesty International backed me up from day one," Toka says.
We have me, who’s extremely enthusiastic about it, who’s running the business,

“she says. The reconciliation strategy devotes business to assist lower the gap in living requirements in between Aboriginal and Torres Strait Islander and non-Aboriginal or Torres Strait Islander Australians.Toka’s organisation, and others that she works carefully with, assist to sponsor the flag project. Our meals arrive. Both look tasty although the prawns are more difficult to eat and my companion ultimately resorts to fingers.I wonder out loud about how Toka came to beginning the Aboriginal flag project in the first place, provided that she truly doesn’t appear to have a political bone in her body.It turns out that she and her boyfriend were driving across the Harbour Bridge right before Australia Day last year and she observed the absence of the Indigenous flag.< img src= https://www.afr.com/content/dam/images/h/1/0/w/0/4/image.imgtype.afrArticleInline.620x0.png/1527946520694.jpg alt=""I stated:'I can't believe it's not flying. It's only flying 15 days a year. There's

got ta be something we can do about …” width =620 >” I stated:’I can’t believe it’s not flying. It’s just flying 15 days a year. There’s

got ta be something we can do about it,” Toka states. AAP” I stated:’I cannot believe it’s not flying. It’s just flying 15 days a year. There’s got ta be something we can do about it. There’s nothing, apart from Reconciliation Week, Australia Day, or NAIDOC week.’

There’s no history of Aboriginal culture anywhere. It type of alarmed me.”Toka explained her shock to her sweetheart’s mom, who recommended a petition. She discussed to Toka what a petition was and within two days the young lady had downloaded one from the New South Wales Parliament site. Under the parliamentary rules, if Toka can collect 10,000 signatures, her push to get the flag flown permanently above the bridge will be discussed in the lower house.The catch is that the signatures need to be” initial handwriting, and signatures should not be pasted on, photocopied or moved in any method”. Electronic signatures require not apply.It is a difficult job and Toka squandered no time at all in signature gathering. She became aware of the Yabun Celebration in Sydney, which is held on Australia Day, that commemorates Aboriginal and Torres Strait Islander culture and rang the organisers. It was a rewarding call, as it ended up. “There’s a couple of things you might provide for the Indigenous individuals, like program that Aboriginal culture is alive in Australia,” says Toka. Daniel Munoz

“I ‘d head out and ride bikes and catch bugs and snakes, and lizards, and yabbies, and not truly be a girl. Then my neighbours would be having fun with Barbies or something, and I ‘d simply wish to go out with the young boys and trip bikes and be a boy.”

Her father is a Kamilaroi man and her mom is from New Zealand, with a Cook Islands-Tahitian background. She doesn’t speak her tongue, apart from a couple of swear words. As a teen Toka dealt with her grandma for two years, along with some of her cousins. Her high school was multicultural and it was then that she began to understand that she was brown rather than white.

“My grandma was constantly like: ‘You’re black, you’re Aboriginal.'”

Her grandmother Zona Wilkinson is an artist and curator at the Penrith Regional Gallery. She likewise taught Native art at correctional centres.Attending many occasions

has actually exposed Toka to shades of racism. Some non-Indigenous Australians are not scared to express their surprise that she is Aboriginal since of her light skin. Primarily it is said in an ignorant, instead of aggressive, method and Toka finds herself handling the role of teacher. No, calling a Native person an”Abo “is not the same as referring to an Australian as an “Aussie” she has to discuss. Frequently, she states, the interlocutor gets a shock and she can just hope that they have actually discovered something.Some Indigenous people also don’t believe she is Aboriginal due to the fact that of her

colour.”They’re like,’Who’s your mum? Where are you from? Why are you so enthusiastic about this [flag project] Why would it suggest anything to you? Where did you mature? ‘The questions that are targeted at me appear very aggressive. [It’s uneasy to hear] that you’re not Aboriginal, you’re not one people. “One mention of her Nan’s name quickly silences the critics.Live culture Toka’s frustration that the Native flag

does not fly permanently above the Sydney Harbour Bridge belongs to

a more general

disappointment about the lack of public signs of Aboriginal culture in Sydney. She notes there is little street art, no Aboriginal street names, no museum and no Aboriginal dining establishment. “There’s a couple of things you might do for the Native people, like program that Aboriginal culture is alive in Australia, and actually support it and have it around, and not simply on Indigenous Week for the NRL [National Rugby League] Not simply for NAIDOC. Not simply for Reconciliation. Not simply for Australia Day. Have all of it the time. And let people originating from other nations understand that the New South Wales federal government and individuals of Australia respect Aboriginal people.”And picture if there was a museum or someplace you might go that was really interactive

, and you find out everything about things [about] Aboriginal people and our Aboriginal forefathers that have made history. “With that our time is up. I foot the bill and we go out into the intense sunshine. The iconic bridge is

in view and, it being NAIDOC week, the flag is flying happily. It brings a smile to Toka’s face and– it seems to me– a spring to her step.The costs The Star, 80 Pyrmont Road, Sydney 1 Yamba prawns,$48 1 Wagyu sirloin,$47 1 mixed leaf salad, $10 2x bread,$0 1 cannoli,$ 14 1 coffee,$5 1 flat white, $5



Tips to Enhance Your Small Organisation Processes CoverWallet

Optimize small business processesWhether its streamlining time-consuming tasks, eliminating unnecessary procedures, improving reporting to make data more meaningful, or focusing on targeted marketing, every business can benefit from making its core processes more efficient.

Particularly for small companies with limited resources, optimization is a crucial step to increase effectiveness in a competitive market. Here are some tools that can help your small business processes become more efficient.

1. Marketing


Email marketing is a powerful and affordable tool to help you reach new and existing customers, but it can be challenging for those who haven’t done it before. There are several tools that can help you get started, and one of them is called Constant Contact.

Its features include:

  • Desktop and mobile optimized templates with an easy-to-use editor and customization options.
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  • Real-time analytics to track who’s reading, opening, sharing, and clicking your emails.


Your website allows consumers to easily view products and services without the need to personally contact you or physically go to your shop. Your website is a salesperson for your business that never stops working. Plus, even if you don’t sell products or provide services online, having a website allows your customers to learn more about who you are and what you offer, in addition to information regarding your location, hours, and contact information.

Having a reliable content management system, such as WordPress, makes it easy for business owners to organize content and build great looking web pages without any knowledge of website programming. There are many different solutions that are straightforward, flexible, and offers a number of publication tools and plugins, so you don’t have to be a developer to have a great looking site.

Social Media

The use of social media to promote products or services has become an essential part of marketing in modern business. Sites like Instagram, Facebook, and Twitter are some of the most popular social media platforms. Although social media sites can be influential tools to increase customer engagement, managing different social media accounts takes a lot of time.

One application that’s useful for automating social media tasks is Hootsuite. Why?

  • Supports more than 35 social media networks with dedicated apps and integrations.
  • Comes with a built-in content management system and ability to schedule posts.
  • Accurate media analytics, flexible team management, and best-in-class security features.

2. Sales

Technology has its advantages and among them is a better way to understand your customers and where they are in the sales process A Customer Relationship Management (CRM) platform is a fantastic optimization tool for managing both data and customer relationships. From tracking purchases to providing after sales support, you can use CRM to stay in touch with your clients,  both before and after the sale, as well as gain a better understanding of the buying process.

There are many CRM tools available, and one of our favorites for small businesses is HubSpot CRM. What makes HubSpot different is that their CRM  has no hidden fees or charges. Here are some of the key features:

  • Easily manage your pipeline and get the updates you need from your sales funnel.
  • Automatically track and log all customer interactions with an option to sync data via emails.
  • Store leads in one centralized place including transactions made such as calls, emails, notes, etc.
  • Real-time notifications, call recordings, and email management.

3. Customer Service

Customer service is key to the continued success of any business. Imagine if there were a way to interact with your customers that allowed them to provide honest feedback, helping you to understand both your customers’ needs, as well as what can be improved in your business processes.

This is where a CRM like HubSpot shines, providing the ability to handle customer related tasks without breaking the budget. With its full suite of customer service tools, HubSpot modernizes customer interactions with your business and provides you with valuable insights that you can convert to actionable improvements to your business. Important aspects for understanding your clients include:

  • Feedback tools to draw insights from your customers.
  • Measurement tools for client satisfaction through things like Net Promoter Scores, Customer Effort Scores, or Customer Satisfaction Surveys.
  • An easy-to-navigate dashboard to allow you to track data and analyze customer service related data you collected.
  • Automated ticket routing, with escalation and task creation.

4. Finance and Accounting

When it comes to managing your books for your business, there are popular tools out there that have been around for quite some time. But the most established tools aren’t always the best solutions. Sometimes a scalable or customizable solution is a better fit for growing small and medium-sized businesses.

Zoho is a web-based office suite armed with productivity tools and SaaS (Software as a Service) applications specifically meant for small businesses. It comes with different plans and pricing options, but there is a forever free plan available capable enough to execute basic financing and accounting tasks, allowing you to avoid expenses unless you see a value in upgrading your service plan. Below are some of Zoho’s most popular features:

  • Send professional invoices to your customers and get paid online through a number of payment options.
  • Ability to link your books to your bank account and monitor transactions in real time.
  • As a service that is based on web apps and mobile apps, Zoho provides cross-platform functionality, allowing you to perform business management tasks on the go.
  • Track sales, replenish stock and convert sales to purchase orders automatically.
  • Automate repetitive tasks like bills payment and auto charges to save time.

5. Employee Management

From managing benefits, reviewing employee time logs, processing payroll, and organizing employee documents, human resources can be time-consuming and confusing. Turning these tasks over to a service provider can be a tremendous time saver and also helps ensure fewer errors in paperwork.

Affordable and reliable options are now available to help manage human resources tasks for startups and small businesses. Gusto is one of our favorites and can save both time and money t. Here are some of Gusto’s features:

  • Flexible yet complete employee benefit packages that fit your budget and can be customized to your needs.
  • Integrated payroll and employee data for faster, efficient and secure file management.
  • Automated time off requests, scheduled paid holidays, and paperless signing of HR or employment forms.
  • A customizable payroll system that runs itself — just set the rules and you’re ready to go.



Rebootcamp Business Owner of the Year: Maj. Steven Gagner

Maj. Steven Gagner works his days at the Mountain Warfare School in Vermont, but by night he is a resourceful businessman who started a brewery with a particular objective – to utilize it’s position and earnings to help neighborhood and veteran charities, to the tune of more than $300,000 in simply a couple of years.

Read More

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The Recruiting Guy: Mom’s football background inspiration for WR

Dylan Wright, who’s a major target of the Arkansas Razorbacks, is an ESPN 4-star prospect, the No. 25 receiver and the No. 145 overall prospect in the nation.

His drive to be the best is fueled by his love for his mother.

“She means everything to me,” Wright said.

His mother played flag football when he was younger, thus where he learned to play the sport.

“She’s who taught me how to play football because she use to play tight end,” Wright said. “She’s the one that taught me everything.”

Wright, 6-3, 188 pounds, of West Mesquite (Texas) has more than 30 scholarship offers from schools like the University of Arkansas, Fayetteville, Texas, Alabama, Florida, Florida State, Texas A&M, Georgia, Michigan, LSU and others.

Initially, his mother was reluctant to let him play football.

“At first, she was scared because she didn’t want me to get hurt,” Wright said. “Every mom is scared, but once she started getting use to it and knowing I needed to get tough, she started pushing me more and more.”

When Wright was 6 years old, he wasn’t sure he wanted to play football.

“We use to have football practices down the street from my house and I use to run home from practice,” Wright said. “I didn’t want to play football.”

He soon had a change of heart and his love of football took off.

“The next year I told my daddy I was ready to play football and I started loving it after that,” Wright said.

Wright, who visited Fayetteville in February, said recently that he’ll probably take an official or unofficial visit to Arkansas this fall. He plans to release a video of his top five schools in the near future. He said the Hogs will be one of those schools.

His mother has provided tough love when needed to help motivate him.

“She was just telling me ain’t nobody is going to give it to you,” Wright said. “You got to go get it. Do what you have to do.”

Her upbringing has rubbed off on her son.

“She was always rough,” Wright said. “That’s why I’m so aggressive because she was the only girl. She has four brothers. She always grew up being aggressive and I guess that ran through my blood.”

Wright has described his relationship with receivers coach Justin Stepp more like a brother-type relationship and one that will keep the Hogs in the hunt for him until the end. Stepp also has a strong relationship with Wright’s mother.

He explained why Stepp and his mother hit it off too.

“Just the vibe he gives off,” Wright said.

The Arkansas Razorbacks football Twitter account tweeted a video of this year’s uniforms on Monday. Arkansas players, former players, parents and recruits approved.

“Modern style + traditional” was added to the tweet.

Joe T. Robinson defensive end and Hogs commitment Zach Williams, 6-4, 225, 4.57 seconds in the 40-yard dash, liked what he saw of the uniforms.

“I think they are very clean,” said Williams, who will visit Arkansas on July 27. “They removed a few things from the uniforms and made them more streamlined. The cleats are sweet compared to the plain black ones. I like the new color of the helmet. It really stands out. I like the unis from top to bottom.”

Outside linebacker Zach Zimos, 6-4, 215, 4.5 of Richmond (Texas) Travis made an official visit to Fayetteville on June 3-5 and will visit again on July 27.

“Top of the line, fresh look, and clean,” Zimos said of the uniforms.

Defensive back Myles Brooks, 6-3, 200 pounds, of Pflugerville (Texas) Hendrickson is also planning to visit Fayetteville on July 27.

“I love the uniforms. Actually they have a lot of juice with it,” Brooks said. “They stand out and the pants are the new ones that the pads come in them and them and the new vapor max cleats are lit.”

E-mail Richard Davenport at [email protected]



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